SAMHITA DOBLIE
Global Marketing Leader
Brand & Campaign Strategy | Omnichannel Innovation | International Growth (US, EMEA, APLA)
San Francisco, USA | samhita.doblie@gmail.com | 415.553.0309 | LinkedIn
Visionary Marketing Leader with 15+ years of expertise in integrated brand strategy, purpose-led storytelling, and omnichannel innovation, driving impact across North America, EMEA, APAC, and LATAM. Experienced in leading cross-functional teams and delivering iconic campaigns including the Olympics, World Cup, Back to School, Nike Air, and Jordan. Recognized for transforming insights into high-performing campaigns and compelling content that scale across digital, retail, and experiential platforms, unlocking new markets, driving customer loyalty, and delivering sustained brand and business growth.
WORK HIGHLIGHTS
Foot Locker x Nike TN x Jolagreen23 Campaign
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Snipes - Woo Hah Festival FreeStyle
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HO17 Cross Category Nike X JD Brand Recap
Nike Running Air Max 2017 X JD Brand Recap
MARKETING DIRECTOR
NIKE SPORTSWEAR, GLOBAL PARTNER PORTFOLIO, EMEA
2023 - CURRENT
ENTERPRISE
LEADERSHIP
BRAND DEFINING MOMENTS
GO-TO-MARKET STRATEGY
Led Nike’s $4B+ partner portfolio across EMEA, managing a $30M+ budget and delivering +15% market share growth through co-created campaigns with JD, Foot Locker, and Zalando across key markets.
Drove full-funnel, omnichannel marketing across digital, retail, social, CRM, and PR—activating 2,000+ touchpoints and leading award-winning campaigns including Nike Air, Olympics, and Jordan, boosting Gen Z brand affinity by +6 points.
Built and led a high-performing team of 12, mentoring talent, shaping GTM strategy across five countries, and earning the Nike Milestone Award for leading cross-functional transformation across Product, Sales, and Nike Direct.
MARKETING DIRECTOR
NIKE & JORDAN, STRATEGIC PARTNERS, EMEA
2021 - 2023
STRATEGIC GROWTH
DRIVER
OMNICHANNEL INNOVATION
TEAM
LEADERSHIP
Led global accounts representing 65% of Nike’s EMEA business, driving 18% growth through tailored go-to-market strategy and integrated, cross-channel campaigns.
Launched innovative retail experiences including shoppable livestreams and interactive hubs, increasing consumer engagement by 30%.
Built a high-performing team of 7, driving internal promotions and developing strong C-level customer partnerships to co-create marketing strategies aligned to growth and sales objectives.
BRAND DIRECTOR
NIKE SPORTSWEAR, SOUTHERN TERRITORY
2019 - 2021
STRATEGIC
LEADERSHIP
Led Sportswear for EMEA South, crafting integrated brand strategy and campaign execution to fuel engagement, member growth, and regional relevance.
EXPERIENTIAL
MARKETING
Pioneered the award-nominated ‘Live From Italy’ digital festival, generating +40% digital engagement and a 20% increase in Nike App buying members, inspiring Nike’s global ‘Living Room Cup’ campaign during COVID.
CROSS-FUNCTIONAL
LEADERSHIP
Translated complex insights into compelling localized narratives, leading a cross-functional team of 5 to execute high-impact activations.
MARKETING MANAGER
NIKE RUNNING & WOMEN'S, EMEA
2015 - 2019
B2B
MARKETING
Transformed JD Group into Nike’s #1 global retailer, leading strategic B2B relationship that elevated partner success narratives and set global benchmarks.
STRATEGIC GROWTH DRIVER
Delivered record-breaking +135% growth in Women’s and Running categories through a consumer-first strategy, earning Nike Maxim Award.
AWARD-WINNING CAMPAIGNS
Managed a $5M budget and supported a $1B business with award-winning campaigns including Air Max ‘17, VaporMax, and the World Cup.
BRAND MANAGER
NIKE SPORTSWEAR, ASIA PACIFIC LATIN AMERICA
2013 - 2015
INTERNATIONAL GROWTH DRIVER
Led Sportswear across 10 APLA territories, including Brazil, Mexico, South Korea, Australia, and India, driving breakthrough global and local narratives.
BRAND
POSITIONING
Repositioned Nike Sportswear with high-impact 360 campaigns such as Air Max, World Cup, Fashion Week, contributing to $1.4B in revenue.
CREATIVE
LEADERSHIP
Collaborated with global agencies and creative partners to deliver insight-led activations tailored to regional audiences and cultural context.
GLOBAL BRAND MANAGER
NIKE WOMEN'S TRAINING, RUNNING & WOMEN'S
2011-2013
INTEGRATED
MARKETING
Redefined Women’s strategy by unifying brand offense across Running, Training, and Lifestyle to create one seamless brand voice and consumer journey.
NIKE WOMEN
REPOSITIONING
Managed Nike Women’s global campaigns, integrating consumer insights and go-to-market strategies to drive category growth.
GO-TO-MARKET
PLANNING
Developed global editorial calendars across digital, social, email, and PR channels, driving 15% engagement growth through strategic storytelling.
GLOBAL MANAGER - NIKE SUSTAINABLE BUSINESS & INNOVATION
2007 - 2011
SUSTAINABLE BUSINESS & INNOVATION
Led Nike’s first digitally interactive corporate responsibility report, showcasing Nike’s commitment to sustainable innovation.
COMMUNITY IMPACT & ACCESS TO SPORT
Managed and measured community impact strategy, aligning with Nike's mission to create access to sport across the globe.
TRANSITION MANAGEMENT
Drove transition management initiatives, bridging the gap between tech and business teams as a Business Analyst.
MY JOURNEY
CHILDHOOD
Born and raised in India, I cherished the vibrant culture and heritage that surrounded me. However, my life was often shaped by the social boundaries. Driven by a desire for growth, I embarked on a journey to the United States to pursue higher education and expand my horizons.
EDUCATION
My MBA in Entrepreneurship from Babson College taught me to focus on addressing consumers' unmet needs, driving new market opportunities with clear strategic objectives, differentiated positioning, and scaling through innovation and mass branding.
CAREER
After college, I was got the opportunity to make an impact on cultural boundaries through sports at Nike. Now, 17 years later, I take pride in having inspired both culture and sport on a global scale. It's been an incredible journey of growth and transformations, and I look forward to continuing this mission.
MY CORE
FAMILY
As a daughter, sister, aunt, I play many roles in my family. They continue to be my priority and the foundation of my life.
STORIES
I live for stories, with a passion for shows, movies, books, and traveling—each rooted in my obsession with understanding how individual and collective stories define culture.
TRAVEL
Traveling gives me the freedom and adventure I’ve always longed for. It serves as a catalyst for happiness and inspiration in my life.